| Why get a Federal Trademark?
advantages of filing a trademark
Benefits of Filing a Trademark
- National Protection
This allows you to stop anyone who attempts to use or register a similar mark. A registered national trademark holder has priority nationwide when there are any conflicts between businesses with similar or the same names. Five years after registration a trademark automatically becomes incontestable, eliminating nearly any trademark infringement defense.
- National Notification
When you file a federal trademark registration, all companies in the United States are considered on notice that you are using the trademark. They cannot claim ignorance once this application has been issued. In addition, getting a federal registration lets you use a trademark symbol for your name and logo.
- Increased Value for your Company
Trademarks are "intangible" assets that build the value of your company. If you decide to sell your business or to take it public, a trademark will add to your company's value.
- Internet Web Address Protection
If someone tries to register a web address (domain) that infringes on your trademark, you may be able to shut down the website much more easily than if you did not have a trademark. This benefit makes trademarks important for Internet businesses where confusing names could direct traffic from your web site.
- Internet Advertising Protection
Companies like Google and Yahoo allow companies to advertise on the name of your company. If your company is named "Acme Widgets", your competitors will be able to use the term "Acme Widgets" in their advertising to steal customers from you. WIth a trademark, you can prevent competitors from using your name and stealing customers from you on the web.
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